Lucky Brand Men's Venice Burnout Notch Neck Tee

Lucky Brand: A Quintessential American Denim Journey

At the heart of Lucky Brand lies a rich heritage and an authentic, all-American spirit – a legacy that began with crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. Recognizing that denim is much more than just fabric and hardware, the brand sought to capture the true character and soul of this iconic American staple.

The Lucky Brand approach to denim is defined by a distinctive, well-worn look achieved through meticulous techniques. Each pair of jeans is literally put through the wringer – ripped, frayed, sanded, patched, and washed by hand – to imbue them with genuine character. Authentic hardware, personalized touches, and playful details complete the transformation, bringing the American legend to life.

Designed for the free-thinker, the artist, and the dreamer, Lucky Brand jeans are made to accompany the wearer through their endless adventures – dancing, working, running, jumping, and rocking 'n' rolling. The brand's inspiration extends beyond the rugged workwear of denim pioneers, drawing from the free-spirited, laid-back lifestyle of Southern California.

From the secluded outlooks of Big Sur to the old-school tattoo parlors of Venice and the beautiful beaches of Malibu, Lucky Brand finds inspiration in the diverse tapestry of its regional roots. Music, art, and photography – both old and new – further fuel the brand's creative vision, resulting in truly unique pieces that become cherished, long-lasting companions.

The product details of a typical Lucky Brand garment reflect this dedication to craftsmanship and authenticity. Featuring a 51% polyester, 49% cotton fabric blend, the item is machine washable, with a short-sleeve design and a two-button notch neck closure. The burnout fabric and tonal stitching contribute to the vintage-inspired aesthetic, while the absence of any closure type reinforces the brand's easygoing, laid-back philosophy.

In essence, Lucky Brand is more than just a denim label – it's a celebration of the free-spirited, all-American lifestyle. By staying true to its rich heritage and authentic roots, the brand continues to create timeless pieces that resonate with the dreamers, the artists, and the free-thinkers of the world.

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